Self-aligning liquid crystal technique – useful for flexible displays?

Instead of the usual rubbed polyimide alignment layers,

they use the in-situ photopolymerization of alkyl acrylate monomers in the presence of nematic liquid crystals to provide a cellular matrix of liquid crystalline droplets in which the chemical structure of the encapsulating polymer controls the liquid crystal alignment.

“Small changes in the chemical nature of the polymer will [...]